Digitalizing Sambalpuri Handloom: A Study on Undivided Sambalpur District of Odisha

Abstract

The state of Odisha is always a pioneer in Textile Sector mainly in Handloom and also in Handicraft. It always remained prominent in producing World famous products like “Katki saree”, “Sambalpuri Saree”, various silk sarees, Tassar Saree, Tie-dye, Bomkai Cotton, glossy khanduas, “Gamchas”, furnishing and Handicrafts. Sambalpuri sarees are major tribute to the traditional handlooms of Orissa. The handloom products of Western Odisha can attract and cater to a large number of consumers if it gets a digital platform to showcase its products. We are in an age of online shopping and it is not limited to the urban population. So the present study briefs about creating a digital roadmap for handloom products of Western Odisha and its benefits to the weavers. The rural population of Undivided Sambalpur district should be technology literate and they should be provided with the e- business, so as to empower them through the digitalisation facility and catering the requirements of the weavers.